News & Insights
Market trends, product updates, and insights from the MOTIS network.
A number gets lost in most coverage of Europe's agency-model shift: the margin. Under the classic dealer model it's thin but survivable. Under several current agency arrangements, it doesn't even clear break-even.
For years, the sub-€30,000 EV segment was a compromise between too basic and too small. In 2026 that gap closed — half a dozen genuinely competitive small EVs launched within twelve months, each excelling at something different.
Europe is not one market. It's sixteen rulebooks. Every rule moves a price — and every price movement is either an opportunity or a loss, depending on whether someone noticed it in time.
Chinese brands have gone from a rounding error to more than one in ten new cars sold in Europe. For dealers and exporters, the question is no longer whether they arrive — but which of them is worth building a business around.